Cadence

Development Roadmap Report

Develop-to-core execution, staged delivery, stabilized Sun Belt rental income

R 01 / 18
Roadmap Develop-to-core execution, staged delivery, stabilized Sun Belt rental income
Year 0 to 1BuildBreak ground and build
Land closed, 260-home site secured in suburban PhoenixHorizontal work begins: grading, streets and utilitiesFirst vertical foundations poured on the early phasesConstruction draws fund the $53.0M hard cost buildTotal development cost $85.75M, built at 60% loan to cost
Year 1 to 2DeliverDeliver homes and lease up
Vertical construction rolls out phase by phaseFirst cottages and townhomes delivered and turned overLease-up begins, with pre-leasing ahead of deliveryMarketing and property management team stood upBlended rents track the $2,925 per month plan
Year 2 to 5StabilizeStabilize and distribute
Lease-up reaches about 94% stabilized occupancyStabilized NOI $5.62M at a 6.55% yield on costRefinance to $59.4M permanent debt at 1.35x DSCRAbout $8.0M cash-out returned to LP equityExit at a 5.0% cap in year 5, value $112.4M
LP equity $34.0M and construction loan $51.45M at 60% LTC
Construction draws fund the $53.0M vertical build
Refinance to $59.4M permanent debt, about $8.0M cash-out
R 02 / 18
Phase one, break ground and build Land closed, site services in, first verticals up
Horizontal complete and vertical construction under way through year one
Quarter 1
  • Land closed and permits secured for all 260 homes
  • General contractor mobilized, site team onboarding
  • LP equity $34.0M committed, construction loan closed
Quarter 2
  • Horizontal under way: grading, streets and utilities
  • Property management partner selected and engaged
  • Draws begin against the $51.45M construction loan
Quarter 3
  • Site services complete, first foundations poured
  • Marketing lead hired ahead of pre-leasing
  • Draws tracking budget, contingency held at 5%
Quarter 4
  • First verticals framed on the early phases
  • Leasing office and model home program planned
  • Build on plan, $85.75M total cost, 60% loan to cost
R 03 / 18
Near-term phase, deliver and lease up Delivery Milestones
Year 1, Q1First verticals delivered, model homes and leasing office open
Year 1, Q3Pre-leasing converts, first residents take occupancy
Year 2, Q1Deliveries roll through the remaining home phases
Year 2, Q3Lease-up passes 50%, rents holding to the plan
Year 2All 260 homes delivered, lease-up continuing to stabilization
R 04 / 18
Long-term phase, stabilize and distribute Key Milestones
Year 2 to 3Lease-up completes to about 94% stabilized occupancy
Year 3Stabilized NOI $5.62M at a 6.55% yield on cost
Year 3Refinance to $59.4M permanent debt, about $8.0M cash-out to LPs
Years 3 to 5Quarterly distributions, exit at a 5.0% cap in year 5, value $112.4M
R 05 / 18
Strategic Analysis SWOT Analysis
External Internal
Helpful Harmful
Strengths

260 homes of detached and townhome rental in a supply-short Sun Belt submarket. Stabilized NOI of $5.62M at a 6.55% yield on cost against a 5.0% exit cap. Built at 60% loan to cost with $34.0M of LP equity. A 155 basis point development spread.

Weaknesses

Returns depend on delivering lease-up to about 94% occupancy on schedule. Construction cost and timing risk during the build. A single-asset, single-market position. Refinance proceeds of about $8.0M rely on rates and cap rates at stabilization.

Opportunities

Sun Belt in-migration and job growth feeding household formation. A shortage of family-sized rental with yards. Renters priced out of for-sale ownership. Institutional demand for stabilized build-to-rent as core income.

Threats

New apartment and build-to-rent supply competing for renters. Cap rate expansion at exit. Rent growth slowing in a softer cycle. Rising insurance, tax and operating costs across the Sun Belt.

R 06 / 18
Competitive Analysis Porter's Five Forces
Threat of New Entrants

Moderate. New build-to-rent and apartment supply can enter the Phoenix submarket, but land, entitlement and construction timelines limit near-term additions. Cadence delivers into current demand ahead of much of the pipeline.

Supplier Power

Low to moderate. Construction labor and materials pricing sits with the general contractor and trades. A guaranteed-price contract and a 5% contingency hold cost risk inside the $85.75M budget.

Competitive Rivalry

Moderate. Class A apartments and other rental communities compete for the same renters, but few offer detached homes with yards and garages at this rent.

Buyer Power

Moderate. Renters can choose apartments or other communities, but family-sized rental with yards is scarce, which supports rent and holds occupancy near 94%.

Threat of Substitutes

Moderate. For-sale ownership is the main substitute, but high mortgage rates and home prices keep many households renting. Older garden apartments compete on price, not on product.

R 07 / 18
Market Analysis PESTEL Analysis
Political

Arizona is a pro-growth state with stable property and land-use policy. Local zoning for build-to-rent is established across the Phoenix suburbs. Arizona has no rent control, and the leasing framework is landlord-neutral.

Economic

Phoenix has led the Sun Belt on job and population growth. Household incomes support blended rents near $2,925 per month. Interest rates set the cost of the construction and permanent debt and the exit cap rate.

Social

In-migration and household formation drive rental demand. Renters priced out of ownership want space, yards and garages without buying. Build-to-rent meets that preference at a rent below the cost of owning.

Technological

Renters search and lease online. Smart-home features, self-guided tours and digital leasing are now standard resident expectations. Property management runs on modern operating platforms and resident portals.

Environmental

The desert climate raises water and cooling costs, addressed through xeriscaping and efficient construction. Extreme heat is a design consideration. Long-term regional water policy is a watch item for the hold.

Legal

Standard Arizona residential landlord-tenant law governs the leases. Building codes, impact fees and permitting apply through construction. Fair-housing rules apply in leasing and marketing.

R 08 / 18
Business Model Business Model Canvas
Key Partners

General contractor and trades, the construction and permanent lenders, the property management partner, the land seller and local government.

Key Activities

Development and construction, lease-up and marketing, property management, resident retention, and financing across construction and permanent debt.

Value Proposition

New detached and townhome rental with yards and garages, at a rent below the cost of ownership, in a supply-short Sun Belt suburb.

Customer Relationships

Professional on-site management, digital leasing, resident services and renewals across the hold.

Customer Segments

Families and households priced out of ownership who want space, yards and garages across suburban Phoenix.

Key Resources

The 260-home site, the completed community, the amenity core and the operating platform.

Channels

On-site leasing office, listing sites, digital marketing, resident referrals and the management team.

Cost Structure

Land and construction, financing cost, property operating expenses, management fees and general and administrative.

Revenue Streams

Residential rent across 260 homes, plus other income from parking, pets, deposits and ancillary fees.

R 09 / 18
Business Model Lean Canvas
Problem

Families in suburban Phoenix are priced out of ownership, and there is little new rental with yards and garages. Apartments offer no private outdoor space. Older rentals are dated and unevenly managed.

Solution

A 260-home community of new detached cottages and townhomes with yards and garages, around a pool and clubhouse, professionally managed and held for income.

Unique Value Prop

New family-sized rental with private yards and garages, at a rent below the cost of ownership.

Unfair Advantage

A secured 260-home site, scale that single-home landlords cannot match, and a purpose-built operating platform.

Customer Segments

Families and households priced out of ownership who want space, yards and garages across suburban Phoenix.

Key Metrics

Occupancy, net operating income, yield on cost, debt service coverage and cash-on-cash return.

Channels

On-site leasing office, listing sites, digital marketing and resident referrals.

Cost Structure

Land and construction, financing cost, operating expenses, management fees and G&A.

Revenue Streams

Residential rent across 260 homes at a blended $2,925 per month, plus parking, pet and ancillary income.

R 10 / 18
Strategic Analysis Value Chain Analysis Support Activities
Firm Infrastructure

Single-asset entity, a clear LP and GP structure, construction and permanent debt facilities, audited budgets and quarterly LP reporting.

Human Resources

Development manager, the construction team, property management staff, leasing agents and a finance lead.

Technology

Property management and leasing software, a resident portal, smart-home features, and online tour and application tools.

Procurement

Land, the general contract, materials and trades, insurance, and financing across construction and permanent debt.

Primary Activities
Inbound

Land acquisition, entitlement, site work and delivery of materials to the construction site.

Operations

Vertical construction of 260 homes and the amenity core, then day-to-day property management and maintenance.

Outbound

Home turnover, move-in and occupancy under signed leases held for income.

Marketing & Sales

Pre-leasing, listing sites, digital marketing, model homes, the leasing office and resident referrals.

Service

Maintenance, resident services, renewals and retention across the hold.

R 11 / 18
Competitive Landscape Competitive Positioning Matrix
High Quality / Low Price

Cadence: new detached and townhome rentals with yards and garages, professionally managed, at a rent below the cost of ownership in the submarket.

High Quality / High Price

New Class A apartments: strong amenities and management, but no private yards or garages, on a smaller footprint at rents at or above Cadence.

Low Quality / Low Price

Scattered single-family rentals from small landlords: private homes, but inconsistent quality, no amenity core and uneven management.

Low Quality / High Price

Older garden apartments: lower rents, but dated product, no yards and higher turnover at this stage of the cycle.

R 12 / 18
Customer Insight Jobs-to-be-Done
Functional Jobs

When my family needs more space than an apartment, I want a house with a yard and a garage that I can rent without having to buy.

Emotional Jobs

When I rent a home, I want it to feel settled and safe and professionally managed, so I can put down roots without the cost of ownership.

Social Jobs

When neighbors and friends see where I live, I want a real home in a well-kept community, not a unit in a large apartment block.

Pains

No new rental with yards. High home prices and mortgage rates. Cramped apartments. Dated older rentals. Inconsistent small-landlord management.

Gains

A new home with a yard and garage. A pool and clubhouse. Professional management. Flexible leasing. A quiet, well-kept neighborhood.

Current Solutions

Renting an apartment. Renting an older single-family home. Buying at today's prices and rates. Staying put in a smaller place.

R 13 / 18
Business Model Unit Economics
Yield on Cost

6.55% yield on cost, stabilized NOI of $5.62M against $85.75M of total development cost. A 155 basis point spread over the 5.0% exit cap rate.

Stabilized NOI

Stabilized NOI of $5.62M from 260 homes at a blended $2,925 per month, after 6% vacancy and credit loss and a 37% operating expense ratio.

DSCR

1.35x debt service coverage on the $59.4M permanent loan at stabilization. A conservative sizing that supports the refinance and the distributions.

Cash on Cash

5.5% stabilized cash-on-cash to equity. Quarterly distributions once stabilized, paid after debt service.

NOI Margin

A 63% NOI margin on effective gross income. Operating expenses run at 37%, in line with stabilized Sun Belt build-to-rent.

Occupancy

About 94% stabilized occupancy, held by a shortage of family-sized rental with yards. Renewals and retention keep turnover low.

R 14 / 18
Strategic Analysis Ansoff Matrix
New Markets Existing Markets
Existing Products New Products
Market Penetration

Lease up the 260 homes to about 94% occupancy and hold rents at the blended $2,925 per month plan for the Phoenix submarket.

Product Development

Add resident services, renewals and ancillary income across the existing community to lift NOI without new construction.

Market Development

Apply the same build-to-rent model to further Sun Belt sites once Cadence stabilizes and refinances.

Diversification

Add adjacent product types such as age-targeted or larger-home rental communities in new markets.

R 15 / 18
Strategic Analysis VRIO Framework
Criterion Assessment
Valuable 260 new homes with yards and garages meet real demand in a supply-short submarket. Stabilized NOI of $5.62M at a 6.55% yield on cost. Each home leases at a rent below the cost of ownership.
Rare New family-sized rental at scale is scarce in the Phoenix suburbs. Few communities pair detached homes and townhomes with yards, garages and a full amenity core at this rent.
Inimitable Strong. A single home is easy to rent, but a 260-home site, entitlement and a built community cannot be assembled inside a short window as new supply and land tighten.
Organized Yes. Built at 60% loan to cost with $34.0M of LP equity, a professional management platform, and a develop-to-core plan that refinances to $59.4M of permanent debt.
R 16 / 18
Risk Analysis Risk Matrix
Low Impact High Impact
Low Likelihood High Likelihood
Monitor

Cap rate expansion at exit or a sharp rate move at refinance. Watch through quarterly valuation and rate reviews, with a permanent loan sized conservatively at 1.35x coverage.

Mitigate

Construction cost and timing, and the pace of lease-up to about 94% occupancy. Mitigate through a guaranteed-price contract, a 5% contingency, phased delivery and pre-leasing ahead of turnover.

Accept

Minor swings in rent and month-to-month occupancy. Accept these and hold them within the operating budget.

Manage

Rising insurance, tax and operating costs, and normal resident turnover. Manage through the management platform, renewals and annual budget reviews.

R 17 / 18
Roadmap Summary Site secured, capital committed, a develop-to-core plan set to deliver stabilized income
Milestones Achieved Built at 60% loan to cost
Next Milestone Stabilized NOI $5.62M at a 6.55% yield
Capital Committed LP net IRR about 16%, 1.95x over 5 years
What's Next Deliver and lease up to about 94%, refinance to $59.4M permanent debt, then distribute and exit at a 5.0% cap in year 5
R 18 / 18